French Wines / Drinks Business Event

PROMOTING TO CONSUMERS:

HAVE YOU GOT THE BOTTLE II?

A Drinks Business event, sponsored by French Wines

New and exclusive consumer research from Wine Intelligence commissioned by French Wines will reveal some startling facts on the real influence of price promotions on consumer perception of value for money, and, to what extent can innovation influence consumer purchasing decisions.

Date:  Tuesday 16th May

Time:  11.00am – 12.30pm
Location:  LIWSF, Waterfront Rooms 11 & 12
Format:   The discussion panel will consist of speakers as:

Charles Collard (Sopexa UK)
Charlotte Hey (The Drinks Business)
Anne Burchett (Castel UK)
Simon Bradbury (Waverley TBS)
Noël Bougrier (Loire Valley Wine producer)
Alex Anson (Thresher Group)
Bruno Kessler (Les Grands Chais de France)

The Drinks Business and French Wines have organised a comprehensive session to ensure that the event is authoritative and useful to your business.

• What are the key buying cues for French Wine consumers?
• Which promotions offer the best value for money?
• How do other wine attributes such as branding and country of origin
  influence perceived value for money?
• What is the optimal mix of attributes to produce the highest perceived value
  for money for French wines?
• Do factors such as age, gender and country loyalty/usage influence value
  for money perception?
• How do recent developments such as screw-cap, packaging
  innovations and label design influence consumer purchasing?

To obtain free tickets to this event
please apply early to avoid disappointment.

Tickets are available from Sheila Crisp at The Drinks Business

on 020 7803 2430 or by email: sheila.crisp@thedrinksbusiness.com