Aussie Campaign Opens Minds
The Australian Wine Export Council, Australian Wine Bureau and the Australian Wine & Brandy Corporation have joined together to form Wine Australia with the launch of their new generic campaign, Open your mind to Australian wine
The Australian Wine Export Council, Australian Wine Bureau and the Australian Wine & Brandy Corporation have joined together to form Wine Australia with the launch of their new generic campaign, Open your mind to Australian wine. The campaign will embrace the Aussies’ allegedly “candid, confident, irreverent and generous” personality to put the excitement back into the Australian category through a much greater emphasis on the diversity of Australian wine and a renewed sense of industry unity. The new identity Wine Australia will be targeting the independent sector. To find out more, visit the new website at www.wineaustralia.com
