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King of cuvees

At the apex of Ruinart’s luxury and prestige cuvées, Dom Ruinart offers exclusivity and sophistication to educated wine lovers.  Discover why it is never discounted, and never forgotten.

AS THE personification of their creator, prestige cuvées are the ultimate goal of both the winemaker and discerning consumers.  Once the domain of just the very rich or a few select connoisseurs, prestige cuvées are becoming more accessible, attracting a wider although no less selective clientele.

Made only in the finest vintage years, Dom Ruinart is the perfect ambassador for prestige cuvées.  This award-winning Champagne expresses to perfection the association of finesse and elegance of the Chardonnay grape.

The 1993 vintage is arguably one of the finest prestige Champagnes produced in recent years. Its golden yellow colour and brilliant luminosity is striking on first view, with a fine ring of beads rising to the surface of the wine.

Subtle notes of linden and honeysuckle appear on the nose followed by a powerful, round and supple palate bursting with mango, passion and citrus fruits.  Above all the elegance and finesse and distinction of this fine wine are prominent features leaving the taster in no doubt of its regal heritage.

There are no real alternatives for those who demand the best of everything.  Dom Ruinart appeals to those for whom refinement and quality are paramount and who prefer originality to conformity.

While there is a large contingent of the population that purchases Champagne based on price, there is a growing market that demands something more special than an own-label or non-vintage.

This crucial niche may be small, but it is certainly influential.  Unmoved by heavy promotion this is a cultured and appreciative audience that wants to be informed.  Ruinart, with its commitment to the development of sommellerie via Trophee Ruinart – Meilleur Sommelier d’Europe, is making giant strides in educating its consumers, and no more so than with its prestige cuvées. Ruinart’s policy of encouraging knowledge through taste has converted many a wine aficionado.

As managing director, George Atkinson- Clark says, this is a key policy that will gradually convert true Champagne lovers to respect and enjoy the unrivalled sensations of prestige cuvées: "Dom Ruinart is more than just a Champagne.

It is an enlighting experience for those with the most selective tastes and requirements.  It is produced for people who are uncompromising in their demands for the best. At Ruinart we are proud of our reputation as the jewel of the Champagne region.

Those who drink our Champagnes do so because our values of refinement, innovation, exclusivity and culture are complementary to theirs."  It is certainly this exclusive aspect that makes Ruinart and its prestige cuvées so appealing.

Ruinart has always protected its Champagnes from discounting or promotion and as a result has demonstrated an ongoing commitment to its distributors.  The appeal of Dom Ruinart is that it cannot be found on a multiple’s shelf, but only at the finest wine retailers and restaurants.

If you are interested in learning more about Dom Ruinart or any of Ruinart’s other cuvées please contact Ruinart UK on 020 7416 0592.

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