The UK chancellor George Osborne is facing a £100 million shortfall in the duty he collects from alcohol, according to new figures released by the Wilson Drinks Report.
Just 5% of wines in the UK supermarket sector are selling below 40 pence per unit, according to the Wilson Drinks Report.
The latest Wilson Drinks Report has shown a sharp drop in the annual inflation on beer, wine and spirits.
UK drinkers don’t know how strong their drinks are and underestimate the alcohol content of wine.
British shoppers are more interested in taste when buying bitter, but promotions are the primary influence for lager drinkers, and a key cue for wine consumers.
The latest Wilson Drinks Report shows UK off-trade volume sales are down 1%, and on-trade down 3%.
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