Champagne must do more to promote its unique characteristics as competition from other sparkling wines intensifies, believes Bollinger’s UK importer.
Figures just released by the CIVC show that global Champagne shipments have fallen for the second consecutive year.
The Champagne bureau is gearing up for battle with electronics giant Apple after it was leaked that the company is to release a “Champagne”-coloured iPhone.
The Champagne Bureau (CIVC) has reacted to falling shipments by lowering the maximum permitted yield for the 2013 harvest to 10,000kg per hectare.
China has officially recognised Champagne as a protected geographical indication and has agreed to only use the name to describe sparkling wine from the French region.
The latest week in pictures takes in Champagne tastings, Auchentoshan cocktails, La Hechicera rum and Cocoa Psycho beer.
Figures just released for Champagne shipments to the end of 2012 show a global decline of almost 14.2 million bottles, representing a 4.4% drop.
One can’t help but feel sometimes that a little too much attention and excitement is falling on those new kids on the block, the oft-referenced markets of Brazil, Russia, India and China.
A soaring Australian dollar, cash-rich mining industry and continuous in-store promotional discounts has led Australians to develop a serious thirst for Champagne.
With Champagne reporting a 6.5% decline in shipments for the first half of 2012, a report has called on producers to reduce their reliance on European markets.
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