Simone Madden-Grey
The views expressed in db Reader do not represent the views of the drinks business.

Down under at the first Australia Trade Tasting

17th September, 2015 by Simone Madden-Grey

Representatives from across the wine industry converged on Melbourne recently for the inaugural Australia Trade Tasting.

1

Credit: Beverage Trade Network.

Held across three days in Melbourne and one in Sydney, the event started with a trade tasting of beer, wine and spirits from across the globe followed by a series of seminars in Melbourne and an additional trade tasting in Sydney.

Sid Patel, CEO and Founder of Beverage Trade Network which produced the event, said the impetus for creating the Australia Trade Tasting (AuTT) was a gap in the number of trade-only events being offered that focused specifically on what suppliers and trade buyers are looking for.

2

Sid Patel, CEO and Founder of Beverage Trade Network welcoming AuTT delegates. Credit: Beverage Trade Network.

In addition to the trade tasting, masterclasses highlighting international regions such as Alsace and Castilla-La Mancha were also offered. The first day of seminars focussed on doing business in Australia with several highly respected speakers sharing their insights and experience. The focus shifted to the export market for the second day as experts from both Australia and the USA spoke about exporting successfully to the USA, a key market for Australian wine.

Seminar topics for the Australian market started with an overview of the country’s wine, beer and spirit market delivered by Wine Intelligence. Key findings included an overall decline in the consumption per capita of alcohol, the lowest in Australia for the past 50 years. There was good news, however, from the craft beer sector, which showed growth among recent respondents to a Wine Intelligence survey.

As the first day of seminars progressed a common theme emerged, one that was recently echoed in the strategy document for Wine Australia 2015-2020: The key to selling Australian wine both on the domestic and international markets, in the words of writer, presenter and television host Tyson Stelzer, is “the story of the people and the story of the land”.

3

Credit: Beverage Trade Network.

The seminars offered industry members the chance to gain inside knowledge from some of the most experienced members of the Australian industry. A wide range of topics were covered including managing your beer brand with Glenn Cooper AM of Coopers Brewery, a closer look at what independent retailers look for with the Australian Liquor Stores Association’s president Guiseppe Minissale, and effective merchandising programmes in retail with Rose Scott, general manager for buying at Woolworths, one of the two supermarkets giants in Australia.

Looking ahead to the next event in October 2017, Mr Patel confirmed the plan is to continue the focus on both the Australian and American markets, taking an in-depth look at working in these markets while ensuring the content is fresh and continues to offer practical insights. Summing it up nicely Patel said: “We are very pleased with overall feedback from exhibitors, visitors, speakers and conference attendees and that they were able to walk away with solid tips from the conference and connections from the tasting.”

Untitled

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more