Top 10 most powerful wine brands 201328th March, 2014 by Lauren Eads
Every year nearly 10,000 drinks brands are analysed by Intangible Business in partnership with the drinks business to produce the Power Brands 100 – comprehensive overview of the most powerful wine and spirits brands in the world.
Every year the drinks business work with Intangible Business to produce the Power 100 – a list of the top 100 most powerful spirits and wine brands in the world.
Each brand is given a score by which its power, and the brand’s ability to generate value for its owner, is calculated by factors including its share of the market, growth, brand awareness, relevance and heritage. A panel of leading experts then rank each brand out of 10 on each factor to calculate an average score for each brand.
The list, based on the Drinks Business Power Brands 2013 report, was dominated by US and Australian producers with just one top 10 brand based outside of these regions.
Scroll through to see which wine brands are currently deemed to hold the most power…
The drinks business is due to begin compiling its 2014 report shortly.