Top 10 most powerful wine brands 2013

28th March, 2014 by Lauren Eads

Every year nearly 10,000 drinks brands are analysed by Intangible Business in partnership with the drinks business to produce the Power Brands 100 – comprehensive overview of the most powerful wine and spirits brands in the world.

Wine figures

Every year the drinks business work with Intangible Business to produce the Power 100 – a list of the top 100 most powerful spirits and wine brands in the world.

Each brand is given a score by which its power, and the brand’s ability to generate value for its owner, is calculated by factors including its share of the market, growth, brand awareness, relevance and heritage. A panel of leading experts then rank each brand out of 10 on each factor to calculate an average score for each brand.

The list, based on the Drinks Business Power Brands 2013 report, was dominated by US and Australian producers with just one top 10 brand based outside of these regions.

Scroll through to see which wine brands are currently deemed to hold the most power… 

The drinks business is due to begin compiling its 2014 report shortly.

8 Responses to “Top 10 most powerful wine brands 2013”

  1. John Mariani says:

    You overlooked the BIG ONE since mid 1960s.
    R I U N I T E
    More than 150 million 9 liter cases sold.

  2. Dick Sicario says:

    Riunite had its hay day back in the 90’s then a recall of flawed product brought the product crashing down.
    Never considered a serious wine, it was for years the king of the sub culture ” Pop Wines “

  3. Michael Cheek says:

    Re: Blossom Hill,
    The article of 3/28/2014 incorrectly indicated the brand was founded in 1992 by Carol Thorup.
    The brand was actually created in 1988 in the US as a line extension, Almaden Blossom Hill, by Heublein Wines, then a Division of IDV. It was rebranded the following year as Blossom Hill and enjoyed significant success,achieving
    Annual volume growth of over 1.5 M cases and was recognized multiple times as an Impact Hot Brand.
    This exciting brand was actually founded by creative Brand Manager, Ken Toumey.

    Submitted by Michael Cheek, former President of Heublein Wines

  4. Nestor says:

    Only wines from US and Australia…? C’mon… !!!

  5. Farooq says:

    Nice info … Iam doing my project on wine this is very helpful

  6. seb says:

    not a single european brand..are you just kidding me or do you just list your favorite brands ??

  7. There was NEVER any proof tha Riunite ever had a QUALITY PROBLEM.
    Shelly Margolis

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