You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Sunday 5 July 2015

Survey defines 6.52pm as ‘wine o’clock’

20th March, 2014 by Lauren Eads

The perfect time to open a bottle of wine is at 6.52pm, according to a recent survey of British drinkers.

wine-glassThat is the time which typically falls before putting the children to bed, dinner and the start of prime time TV and is the most popular time to crack out the wine, according to a report by the Daily Mail. 

Those aged 20 to 30 were more likely to open wine earliest at 6.37pm, while those aged 30 to 40 the latest at 7.12pm, with the average Brit consuming 2.7 glasses of wine every night.

The survey, conducted by by electronic cigarette retailer ECigaretteDirect.co.uk to mark the launch of its new Chardonnay flavoured e-liquid, asked 670 people about their evening drinking habits.

It found that 84% of Brits aimed to observe at least two alcohol free evening a week, most commonly Monday and Tuesday.

One respondent said: “The first glass of wine signals the point when your day is officially over and you can enjoy your evening.

“For me it is usually around 7.15pm. By that time the children are in bed, the kitchen has been cleared after dinner, and my work phone is officially switched off.

“In fact there are some days when the weather is brilliant where all I can think about after 4pm is heading home and enjoying a chilled Chablis in the garden.”

The preferred wine time has not changed much since last year, when a similar survey carried out by Cobevco found the ideal time to open a bottle of wine was one minute later at 6.53pm on a Wednesday. 

One Response to “Survey defines 6.52pm as ‘wine o’clock’”

  1. Rastko says:

    The perfect time to open a bottle of a good Bordeaux is 18:55, isn’t it?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

Bar launches festival-themed cocktail list

Matt Whiley, the liquid alchemist in charge of Peg + Patriot, the bar at the more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Q&A: John Barbier, the Colorado cook-vintner

“I have never followed a recipe in my life, I’m a man of instinct”, more...

English fizz attracts new deal

English sparkling wine producer Jenkyn Place has stepped up its ambitions by more...

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

UK Sales Manager

London, United Kingdom

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

Scots invited to explore Chianti Classico and Prosecco

The promotional bodies for Prosecco Conegliano-Valdobbiadene and Chianti more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

Fire devastates New Zealand winery

A fire has ripped through a New Zealand winery destroying its offices, kitchen more...

Wine Buyer

London, United Kingdom

Based on experience

How to drink like a billionaire

With access to tropical islands, private yachts and the best food and drink more...

US wine brand hopes to ape craft beer success

A wine brand from California is hoping to ape craft beer’s success in the UK more...

Winemaker fined $35k over toxic waste

An Australian winemaker has been fined AUS$35,000 (£17,000) after he was found more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Tour de l'Oc raises £30k for charity

Last month’s Tour de l’Oc bicycle challenge across France has raised over more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Deadline looms for IWSC digital post

The International Wine & Spirit Competition has made a final call for more...