Kim Crawford launches wine-infused popcorn

8th July, 2013 by Lucy Shaw

New Zealand estate Kim Crawford has launched a range of wine-infused popcorn in collaboration with gourmet popcorn company Populence.

Kim Crawford has teamed up with New York popcorn company Populence on two new wine-infused flavours

The estate, owned by Constellation Brands, collaborated with New York-based gourmet popcorn company Populence on the project to produce two flavours: Pinot Noir Chocolate Drizzle and Sauvignon Blanc Kettle.

The popcorns are designed to be enjoyed with their corresponding wines: Kim Crawford Marlborough Pinot Noir 2011 and Kim Crawford Marlborough Sauvignon Blanc 2012.

While the sweet snacks aim to mirror the notes found in Pinot Noir and Sauvignon Blanc, neither contains any alcohol.

Populence’s founder Maggie Paulus came up with the idea after noticing that her popcorns were proving particularly popular at wine tasting events.

Poplulence's founder, Maggie Paulus

Poplulence’s founder, Maggie Paulus

“The idea of incorporating a high-end wine such as Kim Crawford into a unique recipe is exciting,” she said.

Both flavours are made in-house at Populence’s West Village store in New York City

“The Sauvignon Blanc popcorn is bright, zesty and bursting with flavour,” said Nila Vermiglio, a marketing spokesperson for Populence.

“The Pinot Noir offering meanwhile, uses the classic pairing of wine and chocolate to harness the wine’s flavours into an indulgent treat,” she added.

But the wine-soaked snacks don’t come cheap – a one gallon tin costs £23.

This isn’t popcorn’s first foray into booze-flavoured kernels: Missouri-based popcorn company Pub-Corn has been producing non-alcoholic beer and cocktail-flavored popcorn since 2008.

The brainchild of husband and wife team Kim and Erica Crawford, the Kim Crawford wine brand launched from an Auckland cottage in 1996.

The Crawfords sold the brand to Canadian wine giant Vincor International in 2003, which in turn was acquitted by Constellation Brands in 2006.

Kim Crawford Sauvignon Blanc is the best selling New Zealand Sauvignon Blanc brand in both the US and Canada.

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