The top 10 biggest beer brands25th June, 2013 by Andy Young
1. Snow Beer
Volume sales: 74.8m barrels
Brand owner: SABMiller
Head office: 1 Stanhope Gate, London W1K 1AF
Tel: +44 (0)20 7659 0100
Website: sabmiller.com; snowbeer.com.cn
VP marketing: Antonio Maldonado
PR: SABMiller press office: +44 (0)20 7659 0105
For the second year running Snow Beer is the best selling beer in the world and this has come around despite the beer largely being sold only in China.
The beer is brewed by CR Snow, which is a joint venture between SABMiller and China Resources Enterprises.
This 3.9% abv brew is described as being “bright, almost transparent in nature, with a tight, pure white foam that clings to the glass, right to the last drop.” Snow beer, which was first produced in 1993, has a “higher carbonation level” and “aromatic notes which can be attributed to Satz hops imported from the Czech Republic.”
In 2011 the value of the Snow beer brand increased by around 350 million yuan to just over 46.3bn yuan, making it one of China’s most valuable brands. Snow beer is also still China’s fastest-growing and most valuable beer brand.
In March 2012 China Resources Snow Breweries invested 370 million yuan in a brewery in the Ningxia region, which aims to give the company a further 20 million litres of beer every year.