You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Tuesday 30 June 2015

Proximo to take over Cuervo’s US distribution

4th March, 2013 by Andy Young

US-based distributors Proximo will take over the distribution of Jose Cuervo’s Tequila in the US and Canada on 1 July.

Jose Cuervo Especial GoldThe new deal starts the day after Diageo’s distribution deal with Cuervo finishes. Privately owned by the Beckmann family Proximo, which has been running for just over five years, is based in Jersey City, New Jersey and the company currently distributes brands such as 1800 Tequila, Hangar One Vodka and Stranahan’s Whiskey.

Mark Teasdale, Proximo’s CEO and president said he was looking forward to taking over the challenges of being the North American distributor for Cuervo. He said: “We plan to make considerable investments in brand building and innovation for the Jose Cuervo portfolio to accelerate its growth.

“We are looking forward to returning Jose Cuervo to its position as the most exciting Tequila brand in the category.”

Despite long talks between the two parties Diageo and Cuervo announced in December last year that their 26-year partnership was coming to an end. And last week Pernod Ricard’s deputy chairman and chief executive Pierre Pringuet said the company had no plans to make a deal with the Beckmann family.

Casa Cuervo CEO Juan-Domingo Beckmann acknowledged his company’s long association with Diageo, but said he was looking forward to the new partnership with Proximo, he said: “Diageo has been a significant partner of Jose Cuervo for many years, but with ten generations of tequila-making in the family, Casa Cuervo is excited to embark on this next chapter in the strategic expansion of its world-renowned tequilas.”

Proximo currently distributes around 2.5 million cases per year for its 12 premium brands, and the new deal with Cuervo should see this rise by a further 3.5 million cases.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

Social Media Editor

Competitive

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

New £25m Chivas distillery opened

Nicola Sturgeon hailed the "exceptional quality" of Scotch whisky as she opened more...

Diageo closes in on £200m Gleneagles deal

Drinks giant Diageo is reportedly “close” to agreeing a sale of its luxury more...

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Top 10 worst estates for en primeur returns

Using Liv-ex's data, db rounds up the worst 10 châteaux for en primeur more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

UK Sales Manager

London, United Kingdom

Range of Victorian gins launched in UK

A range of gins celebrating the Victorian gin-making era has been launched in more...

Deadline looms for IWSC digital post

The International Wine & Spirit Competition has made a final call for more...

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Britain’s cocktail habits expose north south divide

A survey has revealed Brits' cocktail preferences depend on there they live, more...