Top 50 most powerful women in wine: 50 – 415th December, 2012 by Lucy Shaw
48. SU BIRCH
The chief executive of Wines of South Africa since May 2000, Birch has been a torchbearer for South Africa’s green winemaking initiatives, promoting the industry’s environmentally friendly techniques and strategy in export markets around the world.
In the past 10 years, she has helped to treble sales of South African wine in international markets.
Beyond her immediate role, Birch has been involved in initiatives to get people from disadvantaged backgrounds into the wine trade, and has played an enormous part in promoting sustainability in South Africa, creating a Sustainability Seal, an international first that promotes production integrity from vineyard to consumer.