Pinstripe appearance for Absolut vodka14th September, 2011 by Patrick Schmitt
Absolut has launched a limited edition vodka in a hand-cut crystal bottle within a pinstripe case.
Called the Pinstripe, the new packaging is the work of Swedish designers Skogsberg & Smart and will be available exclusively in a handful of travel retail outlets, starting with the Stockholm Arlanda airport.
The bottle is presented in a ”treasure chest” case, clad in a classic pinstripe fabric, complete with two crystal tumblers.
Just 800 bottles have been made, each one numbered and signed by the master cutter after inspection and approval.
“We’ve been inspired by Savile Row both in the sharp, simple yet sophisticated elegance of the design and in the uncompromising attitude to quality and handicraft, where each garment is tailored individually to measure, just like our bottles,” said Magnus Skogsberg of Skogsberg & Smart.
The packaging follows Absolut’s unveiling of its first crystal bottle by the same designers, launched last year.
Absolut is also offering a Pinstripe black bottle in a limited edition run of just 10 bottles, making it the most exclusive version ever of Absolut.