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Wednesday 27 August 2014

Beer wishes for 2011

23rd December, 2010 by db_staff - This article is over multiple pages: 1 2 3 4 5 6

‘Tis the season to be jolly. ‘Tis also the season for lazy journalism – when weary drinks writers either look back on things that happened during the last 12 months or polish their crystal balls and predict some stuff that may or may not happen.

2011.jpgGiven that the first requires research, the second option is by far the easier of the two. So that’s what’s going to happen.

Here you are, a list of wishes and predictions that, in an ideal world, would make the beer business an even better place. Merry Christmas and a Happy New Year!

1) Size won’t matter

pint-half-pint.jpgBritain has a raft of daft laws. It is, for example, illegal for a cab in the City of London to carry rabid dogs or corpses; in England, all men over the age of 14 must carry out two hours of longbow practice a day, and it remains an act of treason to place a postage stamp bearing the British monarch upside down.

However, the daftest of all and the only law to actually be enforced, is that pubs can only serve beer in one third of a pint, a half pint, or multiples of a half pint.

What’s that all about? The pint is an absurd anachronism and entirely unsuitable for better beers. People wouldn’t decant a bottle of fine wine into a pint glass so why do it with beer? It dates back to the days when sweaty manual workers were super thirsty after a hard day of hitting stuff and building things like ships.

Apart from a mountain of debt, we don’t build anything in this country anymore and the only thing we hit is a mouse key – so we don’t need to drink as much as a pint. It’s a bit much really.

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