Kylie Minogue Wines tops 27 million bottles sold worldwide
With more than 27 million bottles worldwide, equivalent to more than 135 million glasses poured. The range is now distributed across 36 international markets and stocked by major retailers including Tesco and Sainsbury’s.
Marking the milestone, Kylie Minogue said: “What began as a dream a little over six years ago has become something I hold so close to my heart, and I’m still amazed at how far it’s come. I’m endlessly grateful to the incredible producers, distributors, and winemakers who have poured so much passion, care, and artistry into every bottle. And to everyone who has shared a glass of Kylie Minogue Wines with friends, loved ones, and enjoyed for special moments over the past six years, thank you. Truly. You’ve taken this dream of mine and made it something alive, joyful, and full of celebration. Here’s to the journey so far… and to all the beautiful moments still to come. Salute.”
The award-winning portfolio has grown to nine wines and now includes products across the premium rosé, sparkling and no and low categories.
Category leaders
According to the brand, Kylie Minogue Signature Rosé is now the UK’s number one premium branded rosé, while Kylie Minogue Prosecco Rosé leads the branded Prosecco Rosé category with a 31% market share, outperforming its nearest competitor by 31%.
The recent launch of Kylie Minogue Prosecco Blanc has further expanded the sparkling range.
The brand has also strengthened its position in the no and low sector. Kylie Minogue Wines Sparkling has driven 44% of total category growth over the past two years and is now recognised as the UK’s number one no and low sparkling rosé.
Partner Content
Its Côtes de Provence Rosé is currently listed at a number of high-profile venues, including The Roof Gardens, Annabel’s, Louie London and Bemelmans Bar.
Kylie Minogue Wines has also received several industry accolades, including three Gold Medals at the Drinks Business Wine Awards. The brand is now ranked 85th in the UK’s Top 100 alcohol brands while also holding the number one positions in premium rosé, Prosecco Rosé and 0% premium sparkling wine.
Documentary release
The milestone comes alongside the release of KYLIE, the Netflix documentary series launched in May 2026.
Directed by Emmy and BAFTA Award-winning filmmaker Michael Harte and produced by John Battsek’s VENTURELAND, the three-part series sees Kylie Minogue reflect on her life and career through personal archive material.
The documentary includes appearances from family, friends and collaborators including Dannii Minogue, Jason Donovan, Nick Cave and Pete Waterman.
Kylie Minogue Wines is produced in partnership with Benchmark Drinks, with the two companies continuing to focus on innovation, premium positioning and international expansion.
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