UK backs Benidorm nightlife safety push
Benidorm’s bars, clubs and nightlife operators have joined forces under a new association as part of an international push to improve safety and standards for British visitors.
The Night Time Industries Association (NTIA UK), alongside the International Nightlife Association (INA) and Spain Nightlife, has welcomed the launch of the Benidorm Nightlife Association, marking a new phase of collaboration between UK and Spanish nightlife sectors.
The association was unveiled in Benidorm, one of Europe’s busiest destinations for British tourists. It brings together leading local nightlife operators under a single platform designed to improve engagement with public authorities, law enforcement and international trade bodies.
According to the organisations involved, the move forms part of a wider international strategy led by the International Nightlife Association in partnership with NTIA UK. The initiative aims to improve standards, strengthen safety measures and promote best practice in nightlife destinations popular with UK travellers.
Focus on tourist safety
Representatives from NTIA UK and the International Nightlife Association have been working in Benidorm with local businesses and stakeholders to align safety measures and support British tourists visiting the city.
Michael Kill, CEO of NTIA UK and vice president of the International Nightlife Association, said: “The launch of the Benidorm Nightlife Association is a significant milestone for both the local sector and international collaboration.
“Benidorm is one of the most important destinations for British tourists, and being here on the ground working with businesses allows us to directly support the protection of UK visitors while helping to strengthen standards across the sector.
“This is the beginning of a wider rollout across Spain and beyond, where the UK nightlife sector, working alongside the International Nightlife Association, can help influence, support and protect nightlife destinations that are vital to UK travellers.”
Rosa Mestre, president of Benidorm Nightlife, added: “This association has been created to bring together the main nightlife operators in Benidorm and to strengthen dialogue and collaboration with public administrations.
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“With the support of Spain Nightlife and the International Nightlife Association, we aim to continue improving the quality, safety, and reputation of Benidorm’s nightlife.”
‘Enjoy Nightlife Safely’ campaign unveiled
Alongside the association’s launch, organisers also presented the “Enjoy Nightlife Safely” campaign, promoted by Benidorm Nightlife, Spain Nightlife and the International Nightlife Association in collaboration with NTIA UK.
The campaign is specifically aimed at British tourists and incorporates several UK-led nightlife safety initiatives, including “Ask for Angela”, “Ask for Clive” and the Night Safe Spaces Accreditation.
These programmes are intended to support vulnerable individuals, offer discreet access to assistance and ensure venues meet enhanced welfare and safety standards through trained staff and clearly identifiable safe spaces.
Joaquim Boadas, president of the International Nightlife Association and secretary general of Spain Nightlife, said: “The creation of the Benidorm Nightlife Association allows the sector to work in a unified and coordinated way, strengthening its ability to collaborate with authorities and address current challenges.
“Its integration within Spain Nightlife and the International Nightlife Association will provide access to key tools and international representation, reinforcing Benidorm’s position as a leading global nightlife destination.”
Organisers said the campaign will be rolled out across Benidorm before being extended into the UK as part of a broader international programme focused on improving safety awareness and customer experience across major tourism destinations.
The launch of both the Benidorm Nightlife Association and the “Enjoy Nightlife Safely” campaign signals closer cooperation between UK and Spanish nightlife bodies as they work to establish shared safety standards for international visitors.
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