Attic Brew Co launches brand refresh
Attic Brew Co has revealed a complete brand refresh for 2026, putting customer experience first and representing the brewery’s established roots in the Midlands.
Attic has revealed that it has “ambitious plans for 2026” and admitted that whilst the brewery has long been “known by Brummies” the refreshed look will help make the range more accessible to new consumers.
Speaking to the drinks business, Attic co-founder Oli Hurlow said: “With less money to go round at the moment, it’s harder to get new drinkers to take a chance on a beer they haven’t tried before. As a fast-growing business looking to reach new consumers, that presented a problem.”
Describing how the brewery has approached the brand update as an opportunity, Hurlow told db: “The refreshed branding not only professionalises the overall look to help build trust, but also makes all the required information easy to find and read, reducing a major barrier to purchase when rushing at the bar or hurrying past a supermarket shelf.”
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Hurlow explained: “Happily, we’ve also been able to do it in a way that maintains the spirit of the brand that our existing customer base knows and loves.”
‘Approachable’
Echoing the sentiment, Attic co-founder Sam Black said: “We’ve always made beer for everyone to enjoy. And part of that is making sure our branding and artwork is approachable enough for anyone to feel comfortable to give it a go. We know that once drinkers try the beer, they’ll come back for another.”
Noting that it is a challenging time for the sector, Hurlow highlighted that the beer makeover was a way to harness a bit of control over its future.
He added: “It’s a tough time for the industry at the moment, so our ability to continue to grow, diversify and secure our long-term future is something for us all to be incredibly proud of. A bold new look is just the start.”
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