Jeroboams acquires Hayward Bros. in major expansion of UK wholesale reach
Jeroboams has acquired Hayward Bros. Wines, bringing one of the UK’s most respected family-run wholesale-led wine businesses into the Jeroboams Group. The move comes as Jeroboams celebrates its 40th anniversary and follows its November acquisition of Davy’s fine wine storage and private client business.
The acquisition marks a significant strengthening of Jeroboams’ national trade presence, adding over 80 producers including Maison Jean Loron, Maison Jaffelin and Kopke Port to a portfolio that already features Moss Wood, Achaval Ferrer and Hunter’s. The Hayward Bros. team will be fully integrated into the Jeroboams group, ensuring continuity for both trade accounts and suppliers.
Matt Tipping, CEO at Jeroboams, described the deal as “more than a joining of companies” and “a coming together of families, friends, resources and shared values”. He said it “significantly expands our national capabilities, brings new producers into our portfolio and reinforces our position as the UK’s leading independent fine wine merchant”, adding that in the group’s 40th year, the move “provides the Jeroboams Group with a strong foundation for growth”.
Robert Hayward, managing director at Hayward Bros. Wines, said the agreement marked “a new era” for the team, customers and suppliers. “We are proud of what we have built over the years, and joining the Jeroboams family ensures that legacy continues,” he said. “Both businesses share a deep respect for producers, a strong service ethos and a commitment to doing things the right way.”
Bolstering the UK platform for producers
The deal is part of Jeroboams’ long-term investment in wholesale and its ambition to provide a stronger UK platform for producers, offering an expanded range to an increasingly diverse customer base. The combined business will also deliver greater geographic reach while maintaining the service-led approach for which both companies are known.
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The Hayward Bros. acquisition follows Jeroboams’ November purchase of Davy & Co’s in-bond wine storage, broking and en primeur services, a move aimed at boosting its fine wine and private client division. That deal saw Jeroboams become Davy’s preferred storage provider, with no job losses from the transfer.
At the time, Tipping said the group was “pleased to extend its core storage service in line with its ambitious projections for the direct-to-consumer and fine wine categories”, adding that Jeroboams and Davy’s shared the values of being “family-owned, fiercely independent and uncompromising when it comes to customer service”.
James Davy, chairman of Davy’s, said Jeroboams was “well-equipped” to care for customers’ collections, with “extensive expertise and broad range of services” to ensure the highest level of support.
A landmark year for Jeroboams
Founded in 1985, Jeroboams has invested heavily in its wholesale, on-trade and private client teams in recent years. The two acquisitions in its anniversary year underline a strategy of targeted growth while maintaining its independent, family-run ethos.
As the group looks ahead, Tipping framed the Hayward Bros. deal as part of a long-term commitment to “the future of independent, service-led fine wine distribution across the UK”.
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