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Vinexpo NY to host brand planning webinar
Vinexpo New York, in collaboration with the Wine Business Institute, will host part two of its webinar on brand planning tomorrow.
Entitled ‘re-imagining products and route to market’, the webinar and will be held tomorrow (10 December) at 12pm EST. It will explore what brand owners can learn from trends and how to quickly adapt to changes and opportunities.
The panel will identify key consumer trends and how to address them; explore where private labels fit in as an alternative route to market; explore how cocktails are surviving while bars are closed; look at openings for alternative packaging and size formats; and look at other beverages which are competing with both wines and spirits.
The speakers will be Jeff Ngo, senior vice president of marketing at WX Brands; Monique Huston, vice president of the spirits portfolio at Winebow; Adam Teeter, CEO and co-founder of VinePair; and Josh Malin, president and co-founder of VinePair. You can register for this webinar here.