DJ David Guetta signs deal with Mumm

International DJ David Guetta has signed a sponsorship deal with GH Mumm, releasing a video in collaboration with the Champagne house for his latest track ‘Dangerous’.

With regard to the collaboration, Guetta said: “I am very excited to be working with Mumm Champagne and proud of what we have created together. As a DJ I always feel the need to break the mold and offer new experiences for music lovers. Mumm shares my passion and that’s why I had the great honor of being chosen as the first musical partner. ”

The French-born DJ, known for tracks including ‘Titanium’ featuring Sia, has sold more than eight million albums and 40 million singles worldwide.

With Mumm being a sponsor of Formula One, the track for upcoming single Dangerous features Guetta taking part in a thrilling F1 race.

Partner Content

Christie’s reveals standout bottles in Iconic Wines from Joseph Lau Part IV

How the Chardonnay Association of South Africa is changing perceptions

Immersion Collection celebrates 40 years of Champagne Thiénot

Champagne Tsarine to launch first zero dosage cuvée to mark 30th year

The partnership marks the first time that the house has partnered with a member of the music industry.

Phillippe Guettat, President and CEO of Mumm Champagne, says: “Working with David Guetta we were able to create something truly spectacular and we are excited to be the first in the world. ”