Damm is ‘strategically expanding’ while showing ‘solid’ performance
Damm has ended 2025 with revenue of €2.01 billion while also boosting capacity and production in the UK as part of its broader global expansion plans. Jessica Mason reports.
Speaking to the drinks business, Damm UK managing director Luke White said: “Damm is strategically expanding production and capacity in its key international markets.”
At its AGM in Barcelona this week Damm reported that in 2025 the business saw EBITDA of €320 million and net profit of €155 million.
Growth
The company noted that its brands are now present in more than 130 countries, with proprietary-brand exports reaching 88 markets. Plus, in 2025, international operations continued to grow and now represent 30% of Damm’s overall business following the launch of the company’s first production facility in Africa and its acquisition of Old Speckled Hen ale brand from Greene King in the UK.
The move builds on Damm’s continued development of The Damm Eagle Brewery in Bedford, where the company invested more than €80 million (£70 million) in recent years to increase production capacity, introduce new manufacturing lines and boost its capabilities in the alcohol-free and soft drinks categories.
As part of its global strategy, Damm has also launched a new soft drinks production facility in Dakar, Senegal, a move which marks the company’s first manufacturing site in Africa. The facility will, according to Damm, supply customers across Senegal and neighbouring West African markets while also supporting future expansion across the region.
Strategy and development
Revealing more about the strategy, Damm executive chairman Demetrio Carceller Arce, said: “Our international strategy focus is to get closer to the markets in which we operate, increase our ability to produce locally and respond more effectively to the needs of customers and consumers.”
Carceller Arce admitted that establishing Damm’s first manufacturing operation in Africa has been “a significant step forward in that journey” and noted that this, together with the strengthening of Damm’s UK business, “reinforces a growth model that is more local, more agile and adapted to each market”.
Portfolio
Damm, which has not wasted time diversifying over the past year, also expanded its presence in Spain last year when it added the iced tea brand Nestea to its portfolio. The deal, which it made with Nestlé, means that Damm can now manufacture, market and distribute the iced tea brand across Spain, Andorra, Gibraltar and Portugal. The agreement has, according to Damm, helped by strengthening its position within the non-carbonated soft drinks category too.
Partner Content
As part of this development, Damm has already expanded the brand with new product launches such as Nestea Red Fruits & Açaí and Sugar-Free Passion Fruit Green Tea.
Now, as part of its 150th anniversary, Damm has revealed that it is set to initiate a new phase of growth with the aim of doubling its revenue by 2030.
Carceller Arce projected that as Damm looks to 2030, its focus will be on “strengthening” its brands, “expanding into new opportunities across food and beverage” and growing its international presence further.
White told db that there will also be a focus on reflecting what people want and noted that ”with the global trend for drinking less alcohol, as a manufacturer of numerous no/low beers in addition to soft drinks, Damm is very well placed to focus on this growing area”.
Thriving
White explained to db that: “Damm products are available in over 130 different countries, with Estrella Damm having a strong presence in the majority of these as we see the rise of the world lager category globally. In addition, ith the fruit beer trend going from strength-to-strength Damm Lemon is more widely available internationally.”
He pointed out that “in these countries where we operate, our brands thrive as the Damm portfolio is adopted in each country where the various different categories come into their own according to cultural preference”.
‘Proud’
Amid a heatwave and the World Cup celebrations, White also highlighted how much the lager brand has grown and how rapidly this has been achieved too.
He said: “We are proud that sales of Estrella Damm are strong with the rise of the world lager category in the UK. In fact, so far in the off-trade in 2026, Estrella Damm is the No.10 world lager brand by sales value and sees more year-on-year volume growth than most of the top 10. Furthermore, Estrella Damm is one of the fastest growing lager brands in the on-trade, growing 30% in sales volume and 39% in sales value.”
Noting that it is not just the UK that will be celebrating watching football with a cold beer and raising glasses, White added: “Cervezas Victoria, known for the Victoria Malaga premium lager which we produce, is in fact sponsor of the Spanish national team so there is no doubt that we will see celebrations in one form or another.”
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