Crosley jukebox that also serves beer becomes available on eBay
Miller High Life owner Molson Coors is auctioning off what it is calling a “JukeKeg” — a Crosley jukebox that also acts as a fully functioning beer keg.
The highly-collectible beer and music item will see bidding begin on eBay from 1 June until 8 June starting at just US1.23 as a casual nod to Miller High Life’s 123 year history.
Describing the product, Molson Coors senior director of value brands Chris Steele explained that it is “part beer tap, part jukebox, and fully built for good times”.
‘Glowing with dive bar charm’
Steele also insisted that “the JukeKeg pours ice-cold Miller High Life while keeping the classics rolling”.
According Steele: “It’s glowing with dive bar charm and inspired by the kind of neighbourhood dive where somebody’s always queuing up a classic and the jukebox somehow never misses.”
The beer company has also stated plans to award the winner a US$150 gift card to fill the JukeKeg.
Partner Content
Additionally, all of the proceeds from the auction will go to the Wisconsin Area Music Industry (WAMI), an organisation that supports musicians and venues in the area.
Plays bluetooth, radio and CDs
Music on the JukeKeg can be played through Bluetooth, a radio or a CD player. Plus, the item also has room to stack glasses, and features multiple lighting settings, as well as a slide-out keg system and CO₂ and regulators.
Steele highlighted how “dive bars have always had an authentic way of making people feel connected”.
Great music and cold beer
With this in mind, he explained that the product is a “way of bringing that feeling to life with great music, cold beer, and the kind of nights people talk about long after they’re over”.
Steele added: “In any good dive bar, Miller High Life and the jukebox have always gone hand-in-hand, and the JukeKeg is no different. Somebody puts on a classic, cold High Life starts flowing, and suddenly the whole place feels like your favourite neighbourhood dive.”
Related news
Lidl opens beer terrace in Prague
