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WineGB rallies independents for English Wine Week

05 May 2026 By Sophie Arundel

WineGB has called on independent retailers to support English Wine Week with in-store promotions, tastings and a stronger focus on local wines.

WineGB has urged independent retailers and hospitality operators across the UK to support this year’s English Wine Week by stocking more English and Welsh wines and taking part in the annual campaign.

Running from 20–28 June, English Wine Week is WineGB’s national celebration of homegrown wine, designed to showcase the quality, diversity and innovation of producers across the country.

The trade body said growing consumer demand for local, sustainable and premium products presents a strong opportunity for independents to differentiate their ranges while increasing store traffic.

WineGB is offering participating retailers campaign assets, point-of-sale materials and promotional support to help raise visibility during the week.

Retailers are being encouraged to get involved through in-store promotions, tastings, dedicated displays and local storytelling initiatives intended to connect consumers with nearby vineyards.

Driving footfall through local wine

In a statement, Nicola Bates, CEO of WineGB, said: “Independent retailers are uniquely placed to champion local producers. Consumers trust their recommendations, value their expertise, and look to them for discovery. English Wine Week is the perfect moment to spotlight the exceptional wines being made right here in the UK and to turn that excitement into increased footfall and sales, all year long.”

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WineGB said English Wine Week offers a commercial opportunity for independents as the English and Welsh wine category continues to gain momentum, supported by new vineyard plantings, increased production volumes and growing recognition for quality and sustainability.

According to the organisation, retailers that fully embrace the category are well positioned to build customer loyalty and strengthen their competitive edge.

Create New Traditions campaign

This year’s activity also ties into WineGB’s wider Create New Traditions campaign, which aims to encourage consumers to drink English wine more frequently and incorporate it into new occasions and rituals.

Alongside retailer activations, English Wine Week will feature a nationwide programme of events, tastings and vineyard experiences intended to showcase the quality, diversity and ambition of the UK wine sector.

WineGB said the annual campaign is designed to raise awareness of English and Welsh wines, promote vineyard tourism and support producers across the country, bringing together vineyards, retailers, hospitality venues and consumers.

WineGB represents around 500 grower and producer members, accounting for approximately 70% of UK hectarage. The trade association said it provides members with business resources including guidance, toolkits, training and marketing support, while representing the sector to government, media and trade.

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