Herti expands business in South America
Global closures company Herti has established a new daughter company named Herti South America. db finds out more.
The new subsidiary, which was officially registered as a wholly-owned entity of Herti AD, will be headquartered in Santiago, Chile and has become a “natural step” for the business to seek out “potential” across South America.
Strengthening the brand’s presence
The decision to establish the subsidiary was approved by the packaging business’s board of directors of Herti AD at its most recent meeting during the spring and was established to strengthen the brand’s presence, distribution, and commercial ties within key South American markets, specifically servicing the wine and spirits industry.
Leading the project will be Simón Vilches Llaña, who already serves as the general manager for the South American division.
Speaking to the drinks business about the expansion, Vilches LLaña said: “With this step, Herti AD expands its international presence and strengthens its position in key markets across South America.”
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‘A natural step’
Vilches LLaña told db: ““Herti has been working and supplying customers in several South America countries for many years. Having our successful model with subsidiaries in the UK, the US, Germany and France we saw the potential for South America establishing a daughter company there was a natural step”.
According to Vilches LLaña, who recently represented Herti at Circlepack, “the new subsidiary is already running in Santiago” and he assured that the business “is already making contacts and working towards making the brand more popular than ever”.
‘Potential’
Herti’s first daughter company was established in 2002 in Romania, a second in the UK and France in 2007 and another in Germany in 2013 and in California in 2017.
The business, which has gone from strength-to-strength has preciously identified the US as “a big potential market” for all of Herti’s products, and in particular, its wine closures as “more and more wineries start to use the convenient and environmentally friendly screwcap”.
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