Herti launches new daughter company

Bottle closure company Herti has established a new daughter company, Herti US Inc, in California.

Herti US Inc will distribute the full range of Herti’s products to the American market and will help to increase brand recognition.

Herti’s first daughter company was established in 2002 in Romania, a second in the UK and France in 2007 and another in Germany in 2013. These companies contribute around 30% of the total turnover.

The US was identified as ‘a big potential market’ for all of Herti’s products, and in particular, its wine closures as ‘more and more wineries start to use the convenient and environmentally friendly screwcap.’

Carrying out market research, Herti have exhibited at the Unified Wine & Grape Symposium in California for the past two years. This experience confirmed their hunch that ‘there is a potential for growth for Herti in the region.’

A spokesman for Herti, commenting on the recent launch, said: “We are convinced that Herti US will contribute to our innovation capacity and expand market share, keeping the focus on quality and good service.”

“Herti’s mission is to satisfy to the highest degree the requirements of our clients and partners to supply high quality products and solutions that strengthen the company’s position on the world market.”

“Herti is working to approach new markets and products by establishing subsidiaries in strategic countries and continuous development of innovative products, technologies, processes and business models according to the market requirements”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Account Manager

Speciality Drinks
London, UK

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Business Development Manager

Pol Roger Portfolio
London, UK

Business Development Executive – Spirits

Pol Roger Portfolio
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more