Distillers challenge Maharashtra liquor policy in court
Three major spirits producers have taken legal action against the state of Maharashtra over its Maharashtra-Made Liquor policy. The companies argue the rules unfairly exclude them from a key category despite operating distilleries in the state.
Three major distillers have filed a case of unfair competition in the Mumbai High Court, seeking to overturn the state of Maharashtra’s Maharashtra-Made Liquor (MML) policy.
United Spirits, Bacardi India, and John Distilleries allege that an order issued last August unfairly excludes them and other producers from the category of Maharashtra-Made Liquor (MML) producers, despite their operating distilleries in the state.
Policy aims to support local manufacturers
The state law was introduced under the banner of revising excise duties and favouring grain-based alcohol produced exclusively by local manufacturers.
But the plaintiffs contend that the policy does not match the government’s stated goals of boosting revenue, investment, or jobs. Instead, they say it unfairly leaves out some players without a clear reason.
Partner Content
They say the conditions are restrictive and unfairly limit competition in the industry.
Government defends revenue gains
The state, which includes the major centres of Mumbai, Pune and Nagpur, said the policy is aimed at supporting local manufacturers. It also pointed to a 17% rise in excise revenue between July and November 2025, stating it happened because of the duty increases and the rollout of its MML policy.
Equality and trade concerns raised
The petitioners have argued that the policy violates Article 14 of the state’s Constitution, which guarantees equality before the law. They contend that there is no clear or reasonable basis for distinguishing between eligible and ineligible PLL holders.
The companies have also argued that the policy unfairly restricts trade. They have asked the court to allow their applications for making and labelling MML to be processed without applying the disputed eligibility rules.
Earlier industry challenge
Previously, the International Spirits and Wine Association of India (ISWA) had sought a court ruling on similar grounds. In response, the Mumbai High Court last November had permitted Maharashtra to proceed with preparatory steps for the MML regime, but warned they would be subject to the final verdict.
Related news
Tito's Vodka to give away free Espresso Martinis
