Bordeaux sees booming interest from US buyers
US buyers are increasingly seeking out wines from Bordeaux, despite the economic outlook, new research has shown.
Searches for wines from Bordeaux have increased “dramatically” in the US, according to new research by Wine-Searcher with Château Lafite Rothschild in particular seeing a “huge jump”.
According to the wine search engine, four of the top five wines searched for come from Bordeaux – Lafite, Petrus, Château Mouton Rothschild and Margaux – along with Champagne brand Dom Pérignon, and 15 of the top 20.
“Lafite [has] benefit[ed] so much that it has more than doubled its search numbers compared to the previous 12 months,” the website said, “from just shy of 400,000 searches in a year to almost 900,000.”
Petrus also more than doubled the number of searches, taking it from fifteenth place last year to second this, with Château Mouton Rothschild also seeing searches increase by nearly 50%, the site said. And although Dom Pérignon slipped from second place to fifth, its search numbers still rose by 40,000, it said.
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Bordeaux classed growths account for 50 of the top 100 searches, up from 46 last year, with US wines, Champagne, Italy and the Rhône Valley making up the remainder (and two Bourbons).
US recovery
As db reported last month, the US secondary market has seen sustained recovery, with Liv-ex’s 2025 in Review report not only noting that its indices had risen “consistently since September of 2025” but that US buyers participation had been rising since the summer. After the initial 80% plunge in US buyers participation, as buyers pulled their bids in the aftermath of President Trump imposing new trade tariffs in March, they remained wary and “at bay” for several month as the dust settled.
Speaking exclusively to db last month, Liv-ex’s co-founder, chairman and CEO James Miles said that although US buyers were “not quite back to where they were in Q1 of last year, they’re perhaps 80% of the way back to that level.”
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