Loch Lomond Brewery signs export deal with Cheers Global
Cheshire-based distributor Cheers Global has agreed a two-year export agreement with Loch Lomond Brewery, including its spirits arm, Levenbank Distillery.
Exclusive rights
The partnership, which gives Cheers Global exclusive rights to distribute both the brewery and distillery’s beer and spirits internationally, already follows the Scottish company having already secured orders for its core range in three new international markets, Sweden, the Netherlands and Finland. Cheers Global is already forecasting strong growth over the course of its initial two-year agreement.
Cheers Global founder and managing director Craig Johnstone said: “We’re incredibly proud to represent Loch Lomond Brewery and Levenbank Distillery and to take their outstanding portfolio to international markets.”
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‘Significant’ international potential
Johnstone explained: “Both brands combine quality, character, and a strong sense of provenance, which is exactly what global consumers are seeking as demand for premium craft beers and spirits continues to grow. We see significant international potential and are excited to introduce these exceptional products to new audiences around the world.”
Loch Lomond head of sales and development, George Wotherspoon added: “Craig and his team have a wealth of expertise in drinks export, along with strong relationships with leading importers and retailers worldwide, which makes them an ideal partner for us.”
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