#WeekInPictures: star turns, cinema ties and rooftop celebrations
From Cannes rooftops to Bond tributes and milestone barrels, this week saw drinks brands making bold moves on the global stage. Here are the stories that caught our eye.
Robert Pattinson joins 1664
Premium French beer brand 1664 has appointed actor Robert Pattinson (pictured) as its first global brand ambassador. The partnership will launch with a multi-million-pound campaign in 2026, directed by The Brutalist director Brady Corbet, which will explore contrasting perspectives on good taste.
Buffalo Trace hits nine millionth barrel
Buffalo Trace Distillery has filled its nine millionth barrel of Bourbon since Prohibition, a milestone that comes as the distillery completes its US$1.2 billion expansion. The achievement follows recovery from April’s historic flood, with new visitor experiences soon to include the John G. Carlise Café and a touring activation across the US this autumn.
Bollinger celebrates Bond
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Champagne Bollinger has unveiled the Special Cuvée 007 Limited Edition to mark more than 45 years as the Official Champagne of James Bond. Housed in a collector’s box inspired by the iconic gun barrel motif, the release coincides with James Bond Day on 5 October, with British Airways serving it exclusively in Club World during the celebration week. The launch also ties into the 40th anniversary of A View To A Kill, adding another chapter to Bollinger’s cinematic story.
Coravin hosts Dublin Paulée
The day after launching a guide to venues serving exceptional wines by the glass, Coravin chose Dublin for the third edition of their Paulée. In keeping with tradition, sommeliers and restaurateurs brought bottles of personal significance, the table spanning a Brazilian Cave Geisse Nature to an Irish-grown pét-nat. The atmosphere was one of generosity and curiosity, with stories flowing as freely as the wines. Later, Coravin’s founder, Greg Lambrecht (right), found himself at an impromptu tasting of stouts…
Mionetto shines in Cannes
Mionetto hosted a rooftop party at the Five Seas in Cannes during TFWA, welcoming more than 70 guests to an evening of Italian lifestyle, live music and Mionetto Orange Spritz serves. The event spotlighted the brand’s global travel retail strategy, complete with orange-lit décor, branded touches and a convivial atmosphere that reflected Mionetto’s signature style.
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