Morrisons teams up with Olly Smith for Christmas wine push
Morrisons has partnered with broadcaster and award-winning wine expert Olly Smith to showcase its festive food and drink range this Christmas.
Smith will act as an ambassador for the supermarket, curating ‘Olly’s Wines of Christmas’ – a selection of bottles available both in-store and online from 20 October. His recommendations will be paired with dishes from Morrisons’ seasonal food range.
Shoppers will be able to access his wine and food pairing advice across stores, online, and through Morrisons’ social media channels. To mark the partnership, the retailer will also stock Smith’s latest book Wine: Everything you need to know, described as a gift option for wine enthusiasts.
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“Perfect partner”
John Morris, Trading Director of BWS at Morrisons, said: “We’re delighted to welcome Olly Smith to Morrisons as our newest ambassador, just in time for the festive season. Olly’s expertise, passion, and infectious enthusiasm for great wine make him the perfect partner to help our customers discover bottles they’ll love, from our broad range of high quality wines suited to all budgets.”
Smith commented: “I’m thrilled to be joining the Morrisons family this Christmas, and to share my passion for its exceptional wines for festive celebrations. This season is all about bringing people together, and nothing sets the scene quite like the perfect bottle alongside a Christmas feast. From sparkling celebrations to cosy evenings in, I can’t wait to help Morrisons customers discover new favourites that’ll ensure every glass is one to remember.”
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