Jacob’s Creek rejoins the Australian Open as Official Wine Partner
One of Australia’s most iconic wine brands, Jacob’s Creek, is set to return to the Australian Open in 2026 as the tournament’s Official Wine Partner, after an eight year hiatus.
Jacob’s Creek, the country’s most reputable white and rosé brand, held the sponsorship role from 2009 to 2018, before it was taken over by baijiu brand Luzhou Laojiao.
As part of the renewed partnership, Jacob’s Creek will launch a wine bar in Garden Square, and the brand will also maintain a strong presence across retail and hospitality venues nationwide.
Vinarchy chief marketing officer, Sandy Mayo, said: “We are proud to once again partner with the Australia Open as its official wine. This collaboration reflects our shared commitment to excellence, celebration, and bringing people together to create memorable experiences.”
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Raising a glass
“We look forward to raising a glass of Jacob’s Creek with fans across the globe as we celebrate an unforgettable tournament in January 2026,” Mayo added.
The Australian Open 2026 will take place at Melbourne Park from 12 January to 1 February 2026.
“Jacob’s Creek is synonymous with connection, celebration and the Australian way of life,” Tennis Australia COO Cedric Cornelis added. “We’re delighted to welcome them back to the Australian Open.
“Fans can look forward to raising a glass of one of Australia’s most loved wines as part of their AO experience, in what promises to be an incredible Australian Open.”
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