Harrison Ford is the face of Glenmorangie’s Formula 1 sponsorship
LVMH’s single malt Scotch whisky brand Glenmorangie has enlisted the help of Hollywood A-lister Harrison Ford to reveal its new status as the official whisky of Formula 1.
As of 1 July Glenmorangie is the official whisky of Formula 1 racing.
The newly-announced sponsorship is part of a decade-long collaboration with Formula 1 signed by parent company LVMH this year. Running until 2035, LVMH brands including Louis Vuitton, Moët Hennessy and TAG Heuer will play a role in the long-term partnership.
Glenmorangie has been named the official whisky of F1 racing, while LVMH’s Moët & Chandon is the sport’s official Champagne.
Louis Vuitton, the high-end fashion brand also owned by parent company LVMH, will design bespoke trophy trunks for major Grand Prix circuits as part of the 10-year partnership.
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Emily Prazer, chief commercial officer at Formula 1, said: “As part of our 10-year deal with LVMH, we are delighted to welcome Glenmorangie from the Moët Hennessy Maisons collection as the official whisky of Formula 1. We have both been mastering our craft for many years, and we share a commitment to refinement and perfection delivered over time. With our mutual respect for tradition, it is absolutely fitting that we are launching our collaboration at the Formula 1 British Grand Prix at Silverstone – the circuit that hosted our first race 75 years ago – and from there around the world for many years to come.”
Glenmorangie has kicked off its partnership with F1 with a campaign featuring Hollywood actor Harrison Ford.
Ford has marked the partnership in a new short film, Once Upon a Time in Scotland.
Caspar MacRae, President and CEO of Glenmorangie, said: “I am thrilled to set in motion Glenmorangie’s landmark partnership with Formula 1 – the pinnacle of motor racing. We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence. We look forward to spectacular performances and imaginative serves and hope our collaboration will inspire and excite racegoers throughout Formula 1’s 75th anniversary year – and beyond.”
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