News

Washington State wines gain ground in UK supermarkets

25 June 2025 By Sophie Arundel

Wines from Washington State are now more widely available in the UK as retailers respond to growing demand for bottles from lesser-known regions.

Washington wines now on Aldi shelves

Wines from Washington State in the US are becoming increasingly accessible to UK consumers, with new listings in major supermarket chains and online retailers reflecting a growing appetite for emerging wine regions.

Aldi has added two Washington wines to its Spring/Summer 2025 range: a Merlot and a Syrah. They join existing listings at Tesco and are now available alongside a range of bottles from online retailers including Majestic, Virgin Wines, Laithwaites and VINVM.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “At Aldi, we’re passionate about uncovering exceptional wines from emerging regions, and Washington State is a real hidden gem.

“Our new Merlot and Syrah showcase the quality and innovation coming out of Washington’s vineyards. We’re proud to bring them to our shelves, giving customers the chance to discover bold new flavours and support up-and-coming winemakers, all at the great value they know us for.”

Rising interest in non-traditional regions

The Washington State Wine Commission has welcomed the increased UK presence, which includes wines from both established producers and boutique wineries.

Kate Salisbury, International Marketing Manager at Washington State Wine Commission, said: “The Washington State Wine Commission is delighted to have the support of both independent and supermarket retailers in bringing wines from Washington State ever closer to UK consumers.

“Gaining recognition from major retailers such as Aldi UK is a landmark step in the right direction towards sharing the excellent wines of Washington State, that are already well loved by locals and professionals, with a wider audience. We are excited to see more wines from Washington State on UK consumers’ tables in the coming months and can’t wait to share a slice of the Pacific Northwest with food & wine lovers up and down the country.”

As well as larger outlets, a network of independent UK wine merchants continues to champion Washington wines through more tailored, small-scale selections.

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The expansion of distribution reflects an increasing willingness among British drinkers to explore wine from less familiar origins. A broadening retail base and varied price points have made Washington wines more accessible than ever, both in-store and online.