Stoller Wine Group acquires Pinot Noir brand
Stoller Wine Group has acquired Elouan, the third best-selling Oregon Pinot Noir in the US, from Copper Cane Wines & Provisions.
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The Dayton-based group, whose founder Bill Stoller died in April of this year at the age of 74, has grown over the past three decades to include brands such as Chehalem Winery, Chemistry, Stoller Swing and Canned Oregon.
Now, it has added another with the acquisition of Elouan from Copper Cane Wines & Provisions. Originally from Napa, winemaker Joseph Wagner headed north and founded Cooper Cane in 2014 and Elouan shortly after.
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“With Elouan we have managed to achieve ripe fruit characteristics, while retaining the quintessential Oregon Pinot Noir subtleties and nuances of bright acidity and a rich earthiness to the wine,” is how Wagner described the wines in Elouan’s marketing materials.
In addition to Pinot Noir, Elouan also produces a rosé made from a blend of Pinot Noir and Chardonnay, and a regular Chardonnay too. These are both priced on Elouan’s website at US$20 a bottle, whereas the Pinot Noir is US$25.
Stoller Wine Group president Gary Mortensen commented: “Elouan is the number three selling Pinot Noir from Oregon across the country, and we are excited about how it will enhance our overall portfolio by leveraging their existing network to get our world-class wines into the hands of consumers.”
The acquisition also pushes Stoller Wine Group’s production up to around the 300,000 case mark.
A spokesperson for Stoller Wine Group, when asked by db about plans for the Elouan brand, replied: “Right now, we’re focused on thoughtfully integrating Elouan into our family of brands, taking the time to understand the brand, its customer base, and distributor relationships. As we learn more, we’re identifying opportunities to refine and grow the brand. Elouan is a key part of our long-term strategic vision, and we see strong potential for growth both nationally and internationally.”
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