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Diageo expands US operations with $415m Alabama facility
The drinks giant is investing in a new manufacturing and warehousing site in Montgomery, strengthening its North American supply chain while creating 100 permanent jobs.
Diageo North America has announced plans for a new 360,000-square-foot manufacturing and warehousing facility in Montgomery, Alabama. The site, which will be known as ‘Diageo Montgomery’, represents an investment of approximately $415 million and is set to be fully operational by late 2025.
The facility will support the production and distribution of Diageo’s leading beverage alcohol brands, with a multi-million case annual capacity. According to the company, its strategic location will help reduce road transport needs, cutting carbon emissions while improving supply chain efficiency.
Boosting jobs and economic growth
The construction phase of the project is expected to generate around 750 jobs, with 100 full-time roles once operations begin.
Marsha McIntosh, president of North America supply at Diageo, commented: “We are proud to contribute to the economic development of Montgomery, and deeply grateful to the city, state, and community leaders for their continued support. The new facility will not only bring our business closer to our customers and distributors in the south but also enable our broader supply network to operate more efficiently and sustainably. This investment underscores our commitment to building greater resiliency into our supply chain across North America.”
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Alabama governor Kay Ivey welcomed the announcement, stating: “Diageo’s decision to open a state-of-the-art facility in Montgomery is a testament to Alabama’s ability to attract world-class companies and foster meaningful economic growth. This production and distribution hub not only brings high-quality jobs to our state but also reinforces Alabama’s reputation as a premier location for global investment.”
Sustainability and community investment
The facility will incorporate advanced water and energy efficiency technologies as part of Diageo’s broader sustainability strategy. In addition, the company has pledged $750,000 in support of Historically Black Colleges and Universities (HBCUs) in Alabama, including Alabama A&M, Alabama State University, and Tuskegee University, providing scholarships and financial aid.
Montgomery mayor Steven L. Reed emphasised the wider economic benefits of the project: “Diageo’s investment in a new production facility is a significant step forward for Montgomery, Montgomery County, and the state, reinforcing our position as a leader in industrial and logistics growth. This new facility will create valuable jobs and further enhance economic opportunities throughout our region.”
Doug Singleton, chairman of the Montgomery county commission, also highlighted the area’s growing role as a logistics hub, stating that Diageo’s presence will create “valuable synergies” with other businesses in the region.
The new facility is part of a broader, multi-year global programme aimed at improving Diageo’s supply chain resilience, enhancing productivity, and reducing environmental impact.
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