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Aldi breaks Dry January records

Discount supermarket chain Aldi has reported a 190% year-on-year rise in sales of its Zerozecco sparkling wine brand in the first two weeks of Dry January as the “mindful drinking” trend continues to grow.

Aldi breaks Dry January records

Aldi’s Zerozecco sales are up 190% year-on-year, with more than 200,000 glasses sold in the first two weeks of January alone, the discount retailer has reported.

Other alcohol-free options offered by the supermarket chain are seeing a similar sales spike. The newly launched Greyson’s Alcohol Free cans are selling at a rate of over 100 an hour, Aldi has said.

Aldi’s 0% beer range is also experiencing demand, with the supermarket selling more than 40,000 bottles and cans every day.

Dry January, a phrase trademarked by Alcohol Change UK in 2014, has taken off since its inception. But sales of no and low alcohol products are also increasing year-round.

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A recent study by alcohol-free wine brand Eisberg revealed that 36% of Brits are now exploring ways to cut back on alcohol, with 30% finding no and low alcohol products more appealing over the past year. Findings from Drinkaware reinforce this trend, with 44% of UK drinkers using no and low options to moderate their intake.

Discounter Aldi attributed its spike in alcohol-free sales to the broader trend of changing drinking habits in the UK, with more shoppers exploring alcohol free options.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”

Aldi recently came under heat from cider brand Thatchers, which launched a trademark infringement case against the discount supermarket. Thatchers, represented by Stephens Scown LLP, brought the claim against an Aldi product that appeared on Aldi’s shelves almost two years after Thatchers had gained significant market success with its own Cloudy Lemon Cider. Read more here.

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