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Italy sees big gains in the Power 100 List
Italy was one of the biggest winners in the fine wine market in 2024, according to the latest Liv-ex Power 100, with nine more wines brands making this year’s list compared to last year.
The list reflects trade on the global marketplace over the last 12 months, taking into account criteria, such as price performance, average price and value and volume traded on the platform giving an indicator of “reliable and consistent brands during a down market”, Liv-ex says.
Italy now has 22 wines on the Power 100 List – more than double the number it had back in 2018 (ten), its gain more than three times the next closest riser, California, and “snapping at the heels” of Bordeaux (25 ) and Burgundy (30).
Two Italian brands made the top ten: Gaja (one of the few producers in the Power 100 whose average price has not fallen over the past year) and Tenuto San Guido, which Liv-ex said demonstrated two dynamics at play. It noted that “well-known, trusted and mighty” Gaja has carefully and consistently built up the brand “over decades”. The 70 different vintages and 13 different brands traded on Liv-ex this year demonstrates the breadth of its wines on the market. Meanwhile San Guido “represents a safe bet in a down market”, with its “decent volumes” of production, “relatively consistent release prices” and “affordable trade prices”.
“It is a wine that can be bought and, crucially, drunk in high volumes without too much concern as to whether one should wait for tomorrow,” the report said.
It was Tuscany, and in particular Brunello, that saw the greatest gains – Soldera Case Basse (effectively a declassified Brunello) was the Italian wine that rose the most between this year and last, rising an impressive 154 places to come in at 45, just making it into the top ten Italian wines. It rose ahead of Tuscany’s Rampolla rose 127 places from 217 last year, to 90 in 2024.
The top ten Italian wine brands in this year’s list were:
- Gaja at number 2 (up from 7th place in 2023 or 28th in 2022)
- Tenuta San Guido at 3, after rising an impressive 54 places since last year (57)
- Barolo producer Roagna, at 15 (up 31st place from 46 in 2023)
- Giacomo Conterno at number 20, rising seven place since 2023 (27)
- Brunello di Montalcino’s Biondi- Santi at 23 (up from 35)
- Masseto at 26 (up from 73)
- Bruno Giacosa at 33 (up from 44)
- Tignanello (Antinori) at 39 – down from 20th place in 2023
- Ornellaia at 43, down from 3.
- Soldera Case Basse, 45, (up from 157 in 2023, the highest climber from )
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