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Brazil’s Miolo expands into Argentina with Bodega Renacer acquisition
Brazil’s burgeoning wine industry has made headlines with a major acquisition in the heart of Argentina’s premier wine region. Miolo Wine Group, a top Brazilian wine producer, announced its purchase of Mendoza’s Bodega Renacer last week, in the Luján de Cuyo region.
The deal includes the 20-year-old winery, its 30-hectare organic-certified vineyard in Perdriel, and its wine tourism business. With a wine production capacity of nearly two million litres, this acquisition marks a bold step for Miolo, which already operates across Brazil’s wine regions with significant investments in Rio Grande do Sul and Bahia.
Vineyard, winery and tourism
“This new development in Argentina is important to Miolo as part of our strategy to continue discovering new terroirs and wine regions,” Adriano Miolo, Director of Miolo, told db. “We have been making wines as Miolo for 35 years, and have a family history of over 100 years making wine in Brazil, but this is our first venture outside of Brazil.”
Bodega Renacer, founded by Chile’s Reich family, is not only known for its wines but also its thriving wine tourism, including a Michelin-recommended restaurant. Adriano Miolo highlighted the synergy between the two brands: “Renacer’s strong wine tourism complements the successful wine tourism programs we have developed at our wineries in Brazil. In Brazil, wines from Mendoza are synonymous with quality, and Renacer is a perfect fit for our goal of creating a high-quality project in Argentina.”
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Brazil-Mendoza connection
The acquisition highlights the growing wine connection between Brazil and Mendoza. Over recent years, Brazilians have become key contributors to Mendoza’s international tourism, accounting for over 23% of visitors. The region’s proximity, bolstered by frequent direct flights from major Brazilian cities, has made it a popular destination. However, the past two months have seen a sharp decline in tourist numbers, as Argentina’s economic challenges have driven up costs against both the U.S. dollar and the Brazilian real.
Amanda Barnes is the drinks business´ regular South America correspondent and author of The South America Wine Guide.
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