Suntory Holdings donates ¥50 million to earthquake disaster relief

Japanese multinational Suntory Holdings has donated ¥50 million (£273,000) to support ongoing disaster relief and recovery efforts following the devastating earthquake which hit the Noto Peninsula.

The New Year’s Day earthquake in Japan’s Noto Peninsula in Ishikawa Prefecture, and other surrounding areas, had a magnitude of 7.6. On Friday, the death toll in the remote area rose to 92.

Tens of thousands of residents are still without power and water, while landslides and blocked roads have caused hundreds to remain isolated from help.

Japan had said it would spend 4.74 billion yen (£27m) in budget reserves to assist the victims.

In response to the damage caused by the 2024 earthquake, the US government announced on 5 January that it would provide US$100,000 (£79,000) in assistance to Peace Winds Japan, an NGO working in the affected areas.

Suntory Holdings, a Japanese multinational brewing and distilling group, has announced that it will donate ¥50m (£273,000) to relief efforts in Noto Peninsula.

In addition to the donation, Suntory Group has delivered approximately 180,000 bottles of Suntory Tennensui water and other relief supplies.

The company has an annual revenue (excluding excise taxes) of US$20.2 billion in 2022 (£15.9bn). It is responsible for the production of Japanese whiskies Yamazaki, Hibiki and Hakushu, as well as American spirits Jim Beam and Maker’s Mark.

Founded as a family‐owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania.

In other news, in 2023, Suntory Spirits Limited, the spirits arm of Japanese multinational brewer and distiller Suntory Holdings Limited sponsored a new anime television series, titled Bartender: Glass of God, with plans to supervise the alcoholic beverages that appear in the show. Read more about that story here.