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Diageo reveals new boss for Guinness in Nigeria

Diageo has appointed a new managing director and chief executive officer to head up its Guinness stout brand in Nigeria.


From January 2024, Adebayo Alli will take the leadership role taking over from Guinness Nigeria’s current MD and CEO John Musunga who will instead be made the first managing director for Southern, West, and Central Africa (SWC).

Speaking to the drinks business about the leadership changes, the chair of the board of Guinness Nigeria, Dr. Omobola Johnson said: “The appointment of Bayo Alli, a member of Guinness Nigeria’s executive leadership team as the incoming MD/CEO speaks to the commitment of Guinness Nigeria and Diageo to nurturing great talent and developing a deep leadership bench in the business. The board is excited at this appointment and looks forward to working closely with Bayo as he takes on this leadership role at a very important time for the business.”

Musunga will remain in the role until the end of 2023 to ensure a smooth handover to Alli and has been thanked by the board for his “brief but impactful” stint as managing director of Guinness Nigeria.

Alli joined Diageo in 2005 as a packaging operations support manager and has worked in several senior leadership roles across manufacturing, supply, and commercial.

According to the drinks behemoth, Alli is a well-rounded executive with almost two decades of experience and leadership across supply chain, manufacturing, program management, and sales. Alli holds a BSc in mechanical engineering from the University of Ibadan; and an MSc in advanced process engineering from Loughborough University in the UK.

Speaking about Alli’s appointment, Musunga named his replacement as “a truly exceptional and visionary business leader” and highlighted how he is confident that he and the management team “will take the business of Guinness Nigeria to even greater heights in the coming years”.

Shining a light on the good shape that Musunga has left the division, Johnson and the board called his influence “remarkably impactful” and wished him “success in his new and well-deserved role”.

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