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Discover the exciting changes to the db Asia Masters 2024

What does the drinks business Asia Masters want to be in 2024? Bigger and bolder. Next year, the series of competitions will take a whole new direction.

Is Giles Coren right about the 'male wine bore'?

From both its London and Hong Kong offices, the drinks business has championed varietal tastings for 10 years.

Now, the Asian Masters is carving its own path and adding a new dimension to the tasting programme.

The Asian Masters 2024 will, for the first time, judge wines in a series of national competitions. The dedicated tastings will uncover the very best wines from four of the heaviest hitters in the global trade: France, Italy, Australia and Chile.

What can you expect when signing up to these competitions?

  • Competing on a level playing field, with no regional or producer bias
  • Expert judges awarding medals recognised across the trade
  • Promotional opportunities for winners

Ready to take your wines on the road to success in Asia? Check out the new Asian Masters competitions here.

Administration fee per entry HKD 1404 (early bird discount until 31 December 2023) + VAT

For more information, contact: sophie@thedrinksbusiness.com 

PS – other countries can still enter Global Wine Masters competitions, run from our London office. With dedicated varietal competitions and biannual open tastings, any wine can enter and compete to become a Master.

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