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Rémy Cointreau joins forces with WWF to protect Monarch butterfly

Rémy Cointreau Americas has teamed up with WWF Mexico on a programme which aims to safeguard Monarch butterflies and promote biodiversity. 

An alliance between Rémy Cointreau Americas and WWF Mexico has been forged to conserve Monarch butterflies under the Butterfly Regeneration Programme. With the presence of butterflies being a key indicator of a healthy ecosystem, cultivating a hospitable environment for these brightly coloured insects has a long-reaching impact on their wider habitat.

The programme intends to restore the natural home of the Monarch butterfly by replanting more than 80,000 trees across terroirs which are pivotal to producing Rémy Cointreau’s spirits, including Mexico.

These additional trees will enhance the density of forest in Mexico, where the Monarch likes to spend its winters.

Furthermore, the programme intends to establish around 12 ‘pollinator gardens’ to help the butterflies during their long migration from Mexico to Canada each year.

The Monarch butterfly travels an extraordinary 4,000 km from North to South America annually, but deforestation, pesticides, and climate change has led to the species being included on the IUCN Red List of Threatened Species from July 2022.

It is estimated that approximately 50% of butterflies have disappeared in the last 50 years due to these and other factors.

“We are thrilled to partner with WWF Mexico to safeguard and rejuvenate the exceptional Monarch butterflies,” says Nicolas Beckers, CEO Americas at Rémy Cointreau.

“The butterfly’s cause is intertwined with our purpose, as our spirits’ exceptional aromas stems from quality terroirs, prompting us to allocate resources for preserving butterfly vitality, soils, and ecosystems.”

The Butterfly Regeneration Programme is not the only way the spirits company is endeavouring to make a difference.

Through its l’Observatoire Agricole de la Biodiversité (OAB), its flagship Cognac brand Rémy Martin is working with a dozen winegrowers to identify and document butterflies, earthworms, and bees in the vineyard.

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