Pop-up bar offers free cocktails in exchange for litter

The Kraken Rum is ditching cash this weekend in favour of bags of litter, offering a round of free Kraken Rum cocktails in exchange for rubbish removed from one of Britain’s beaches.

Taking place on Saturday 29th July, the beach bar will reward hard-working participants helping to clean up Brighton Beach with a party of free cocktails.

The Kraken’s beach clean will kick off at Fortune of War on Brighton’s seafront at 12pm – with special Kraken binbags, litter pickers and safety equipment provided for all.

The event is free to attend, and anyone taking part will be offered a round of free cocktails in exchange for the litter removed from the British shore.

The Kraken Rum has partnered with marine conservation charity PADI AWARE Foundation to host the two-hour clean on Brighton Beach, which will coincide with a dive for debris off Brighton Pier to help the charity in its mission to reduce ocean debris by half within the next decade.

Attendees will be provided with all the litter picking equipment needed to get involved. Registrations for the clean can be made here.

Named the ‘Beast’s Beach Blitz’, the clean-up event is one of several campaigns held by The Kraken Rum to promote ocean conservation. The company has previously collaborated with PADI AWARE Foundation in 2021 for its ‘Ice Clean’ protest that saw Kraken-infused ice cream topped with 3D-printed editable toppings representing the top polluters in the ocean.

In other news, the rum sector is set to reach US$20.2 billion in value by 2029 due to the increasing popularity of cocktails boosting its growth. According to report from food and drinks business-consulting firm Maximize Market Research, the rum category is expected to grow from US$14.5 billion in 2022 to US$20.2 billion in 2029 at a compound annual growth rate (CAGR) of 4.85%. Read more on that story here.