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R&B star Jeremih launches ‘Birthday Sex’ wine  

R&B artist Jeremih has teamed up with Napa Valley winemaker Russell Bevan and music company LiveOne to launch a Chardonnay brand named Birthday Sex.

The wine launch, inspired by Jeremih’s debut hit single also named Birthday Sex, coincided with Jeremih’s birthday on 17 July as well as his intercontinental tour alongside 50 Cent. During the tour, Jeremih has revealed that he plans to personally introduce the new wine on stage at select cities.

Jeremih’s interest in Chardonnay is said to have followed him spending time with winemaker Russell Bevan of Napa Valley where Bevan consulted Jeremih on creating the wine and educated him on the process of winemaking.

Speaking about the launch of the wine, which, Jeremih calls “Naked Chardonnay” the Grammy nominated star said: “Despite what a lot of people may think, I’ve always been a white wine kinda guy, Seeing a lot of my friends launch their own liquor brands, I wanted to do something similar but in a more unique way. Wine, like music, is an art that connects people.”

Jeremih explained: “My goal with this project was to bottle up the feeling of celebration and anticipation like in my song ‘Birthday Sex.’ Just as I make music that resonates with my audience, thanks to LiveOne and Russell Bevan, I now have the opportunity to share a different kind of experience through every bottle of Birthday Sex wine.”

LiveOne CEO and chairman Robert Ellin added: “We are thrilled to partner with R&B sensation Jeremih and Napa Valley/Sonoma premiere vintner Russell Bevan to launch our newest venture. With celebrity spirits seeing exponential growth year-over-year, we see an opportunity to jointly disrupt the music and wine industry. Expanding our licensing division will also strengthen our artist and industry relationships with additional commerce and specialized consumer product revenues.”

Birthday Sex is one of the new brands that LiveOne is launching under LiveOne Brands, a new division featuring celebrity-backed and branded products.

The venture is set to further diversify LiveOne’s business model and assist in the platform expanding into the celebrity wine and spirits category.

Pre-orders of Birthday Sex Chardonnay are available via the Birthday Sex webshop and anyone ordering six or more bottles will receive a limited-edition signed bottle from Jeremih.

Getting involved with drinks brands can be more than just a status symbol – it can become highly lucrative. From Prosecco to lager and hard seltzer to hard spirits, here are 16 celebrities who have made their way into the drinks business.


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