Mast-Jägermeister UK appoints sales director

Mast-Jägermeister UK has appointed Mark Harris as the sales director to lead the UK subsidiary of the German-based brand.

Harris joins with more than 20 years of experience in the sector and joins from Lockdown Liquor and Co, which was founded in April 2020, by entrepreneurs Natasha and Jack Durling and where he was managing director.

He has also held senior sales and commercial roles at Celler Trends, Pernod Ricard, Moet Hennessy, Bacardi Brown Forman and Molson Coors.

At Jägermeister, Harris will develop sales strategy and build on the growth and momentum of recent years at the brand as well as sitting on the leadership team.

Harris’ appointment will see him also lead the sales team for Mast-Jägermeister UK, which is currently in its ninth year as a subsidiary office.

Michael Cleary, Managing Director, Mast-Jägermeister UK, said: “Mark has a rare blend of big and small brand industry experience which will be a great complement to our team.  His proven track record of developing and executing commercial strategy, combines with a genuine passion for developing and growing teams.  Both of these attributes will be a welcome addition in the leadership of our sales force across the country.”

“I have enjoyed watching from afar the journey that Jägermeister has been on over recent years.  Now as the number one shot brand in the UK, I am excited to come onboard to help take things to the next level.  The team have done a great job of proving to our customers the joy and commercial benefit of serving Jägermeister ice cold and I look forward to continuing this success.”