Concha y Toro launches new low-calorie collection

Latin America winery Viña Concha y Toro has launched a new low-calorie product category named Belight through its Casillero del Diablo brand.

Belight is 65 calories and 8.5% ABV per 125ml glass, and has been released due to the increased demand for low-alcohol and low-calorie products, driven by the health-conscious consumer, the brand said.

The Belight Sauvignon Blanc has a pale yellow tint and citric aromas with hints of herbs and white peach and the Rosé has wild berry aromas and subtle floral notes with dark fruity flavours that balance the acidity, according to the winemaker.

Casillero del Diablo Marketing Director, Sebastián Aguirre said: “Although there has been a change in preferences, people still want to enjoy experiences around wine consumption. That’s why Belight is a great option.”

“A glass of Sauvignon Blanc normally contains 89 calories, but our new offering includes a 27% reduction in calories compared to a traditional glass without sacrificing the outstanding characteristics that have made Casillero del Diablo a world-renowned wine.”

“We primarily sought out grapes from areas where these varieties ripen earlier in the season, which enables us to obtain grapes with lower sugar content and, therefore, lower alcohol content through a 100% natural process,” said Casillero del Diablo Winemaker, Max Weinlaub.

CRI Director, Álvaro González said: “The CRI played a key role in the creation of Belight, incorporating latest-generation analytics technologies, such as the identification of wine components through liquid and gas chromatography, to measure specific parameters that increase wine quality, in addition to the use of sensory analysis methodologies for the development of Belight.”