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Zonin1821 Group to showcase redesigned icon wines at Vinitaly
Zonin1821 Group will be showcasing the new packaging designs for its Zonin and Masseria Altemura brands at Vinitaly.
Zonin1821’s Zonin brand, which includes the likes of Prosecco, Amarone della Valpolicella and Primitivo di Manduria, serves as an ambassador for Italy to the rest of the world, with exports accounting for 85% of its market share.
In keeping with this role, the Zonin brand has been given a modern design that is intended to invoke the feeling of an Italian summer within customers, with pastel pinks and blues contrasting with black and gold details.
Francesco Zonin, vice president of the Zonin1821 Group, said: “The new Zonin image has been designed to celebrate Italian taste: ranging from the lifestyle expressed by Prosecco, a true international symbol of our ‘Dolce Vita’, to authentic moments of everyday beauty to which we raise a glass, always in the company of our friends and family, with wines from the most famous appellations.”
As for Masseria Altemura, this year’s redesign is intended to evoke the Pugliese estate, with the lights of Salento inspiring the label design. The logo of the estate has also been changed to depict the arch of the masseria/farmstead.
Michele Zonin, vice president of the Zonin1821 group, added: “After the restyling of Castello di Albola and Ca’ Bolani, which we presented last year and which expresses, in all active channels, the new positioning of these two prestigious Estates, during Vinitaly this year we will be presenting the new developments relating to Masseria Altemura: our estate in Salento that preserves, cultivates and interprets the culture of Primitivo di Manduria. From taste to aesthetics, the new labels, with their vivid colours, strong colour contrasts and gilded geometries graphically evoke and reinterpret Puglia’s lights: iconic elements, indicative of local culture, that recall the summer evenings in Puglia, typified by a carefree atmosphere, joyful exuberance, and warm and friendly socializing.”