Royal Salute and Martell unveil pop-up boutique at Singapore Changi Airport
Cognac and whisky brands Martell and Royal Salute have opened a new pop-up boutique at Singapore’s Changi Airport to celebrate Lunar New Year.
The ‘From Our Home to Yours’ pop-up enables travellers to shop limited edition offerings from both Royal Salute and Martell. The new pop-up gives fans of the Pernod Ricard-owned brands a chance to purchase from a selection of core collections.
Complimentary samples of iconic releases, Royal Salute 21YO Signature & Peated Blend and Martell Cordon Bleu, will also be on offer to international travellers.
The new Royal Salute 21YO Lunar New Year Limited Edition is also set to be on offer at the boutique. To celebrate Lunar New Year, the collectable bottle design has been created in collaboration with Chinese illustrator Trajan Jia.
Speaking on the pop-up boutique Liya Zhang, vice president of marketing at Pernod Ricard Global Travel Retail, commented: “We know that the gifting season is a special opportunity to connect with loved ones across the globe. The “From Our Home to Yours” experience at Changi Airport is our third experiential pop-up in Terminal 3 over the past 4 months, and it truly embodies the spirit of the gifting season and Lunar New Year in a unique and vibrant way. We hope to continue creating memorable and personal gifting experiences for travelling shoppers.”
Teo Chew Hoon, managing director for Airside Concessions at Changi Airport Group, added: “In line with the gifting tradition of Lunar New Year and creating memories, we’re excited to be partnering Pernod Ricard and Lotte to bring the “From Our Home to Yours” pop-up to life. With this immersive gifting experience, we hope travellers will not only take home some of the world’s finest cognac or whisky, but an experience to be remembered.”
In other news, Chinese stocks soared in the wake of border restrictions being lifted between Hong Kong and mainland China for the first time in almost three years, signalling hope for drinks brands in the market. Read more here.