RNDC to represent Zonin1821 brands in 23 American states
Zonin1821 has signed an exclusive partnership agreement with Republic National Distributing Company (RNDC).
The news follows Zonin1821’s appointment of Andrea Alfieri as its US managing director alongside its renewed commitment to invest in increasing its market presence stateside.
Currently, the US is Zonin1821’s top market with sales accounting for 40% of its global turnover and the plan is for the RNDC to strengthen the distribution of Zonin1821 brands in 23 states: California; Florida; South Carolina; Illinois; Texas; Michigan; Colorado; Arizona; Georgia; Indiana; Maryland; Washington; Oregon; District of Columbia; Alaska; Hawaii; Nebraska; South Dakota; North Dakota; Oklahoma; Louisiana; Wyoming and New Mexico.
Zonin1821 CEO Pietro Mattioni said: “We are excited to strengthen our US distribution strategy with the support of a leading industry partner as Republic National Distributing Company. In recent years, the growth figures we have recorded in this market, which is our leading market in the world, are based not only on consumption trends but also on the ever-increasing trust that the American consumer places in our ‘Made In Italy’ brands, which embody a guarantee of quality, innovation and experimentation, protection of the winegrowing region and enhancement of Italy’s millenary culture.”
Mattioni added: “We are certain that the value of the brands we have in our portfolio, combined with the distribution strength of RNDC, is a particularly interesting combination for retailers and our impassioned American consumers.”
Zonin1821, which produces and distributes the Zonin brand, known for its Prosecco as well as wines from the family’s Italian estates: Castello del Poggio in Piedmont, Castello di Albola and Rocca di Montemassi in Tuscany, Ca’ Bolani in Friuli, Masseria Altemura in Apulia, Principi di Butera in Sicily, and Oltrenero in Lombardy. The estates are additionally joined by the wines produced in the two overseas estates: Barboursville Vineyards in Virginia, United States, and Dos Almas in Chile.